01. The Challenge & Solutio
One of our very successful clients, a film production company* based in the United Kingdom, required us to assist them with their digital concerns. One of the major concerns they had was to push back the negative blogs from Google’s first page. On various Search Engines the company’s sensitive information was appearing on the first pages.
*The company name is undisclosed due to NDA
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Solution & The Working Process
Our SEO Team cutomized and came up with a strategy for dealing with the challenge in the following manner:
Priority on Increasing the backlinks (creating profiles in specific directories, making SEO-optimized content for new profiles);
Creating profiles on major industry platforms and interlinking them together;
Content Creating for external sources (blogs, articles, eBooks) and promoting on high profile and trustworthy platforms that rank on the first page of Google Search Results;
Indexation Tracking of URLs;
Developing strategies and implementation plan for Social Media Marketing and Management (incl. content creation and planning, adding branded or industry hashtags, setting up corporate profiles);
Weekly Reporting on the Position Monitoring of the Company’s Profile.
03. SUPERB Results!
In 5 short months of non-stop efforts from our team, the negative search results moved to the 8th page.
As of now, July 2020, the negative article disappeared from the Google index for the branded search query and moved to the 12th page.