Published
May 2020
Category
Optimization / Media
client
Clover, France EU
01. The Challenge
One of the most important aspects of any business is branding and user interface. Afterall, first impressions mean a LOT in the business world. How the brand presents itself to its customers and how well it interacts with their customers is the most important factor that lead to your prospects turning into paying customers.
We were approached by Clover, a business in France which provides an effective solutions to manage personal budget.
The challenge was, Clover wanted to re-brand it’s logo as well as its user interface within 3 short weeks and couldn’t afford to extend the duration as they had an upcoming promotion which was pre-planned and couldn’t be avoided.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard SwopeOne
02. Working Process
First and foremost, we know how important it is to study and analyse your industry space and competition. We conducted an in-depth industry research while also analysing competitors in the space and how their customers interacted with the businesses. We then come up with ideas and presented to our client within 3 working days considering that we had limited time to execute the project.
After a little back and forth with the design, we finalised the design and branding tones for the business.
03. Superb Results
Just within 18 days, we were successfully able to deliver the brand kit to our client which has been successful in terms of market response and as a brand identity. Not only has our client received good words but we have been appreciated by many businesses too.
